High traffic, low stability.

Urban Threads faced a critical issue: during limited-edition clothing drops, their legacy Shopify setup would crash under the weight of 50,000+ simultaneous users.

Furthermore, their mobile conversion rate was lagging behind industry standards due to a cluttered checkout experience.

Phase 1: Performance Audit

We identified that large image assets and synchronous API calls were the primary cause of downtime.

Phase 2: Decoupled Build

By moving to Headless, we separated the buying engine from the storefront, making the site virtually uncrashable.